Pampelmu.se: A fresh, fruity Spritzer
A bold fusion of tradition and modernity
Bataillard AG has developed the Pampelmu.se range, a bold fusion of tradition and modernity, as part of its drive for innovation and alignment with global consumer trends.
Inspired by its centuries-old winemaking heritage, the company has chosen to push back the boundaries of tradition by introducing contemporary elements into the art of winemaking.
While some remain attached to ancestral practices, this company has taken the daring gamble of creating an innovative product by skilfully combining wine with other quality ingredients.
The result? A fresh, fruity Spritzer that embodies both the essence of winegrowing tradition and the vivacity of contemporary trends. By subtly blending classic flavours with a touch of modernity, Pampelmu.se offers a unique taste experience that will appeal to the most refined palates.
Social and community impact
At the heart of Pampelmu.se is a deep commitment to society. By showcasing local talent, Bataillard AG has infused its creative process with a social and community dimension.
Every sip of Pampelmu.se is a celebration of local craftsmanship and the ingenuity of regional producers.
Pampelmu.se becomes much more than a simple drink: it becomes a vehicle for solidarity and economic development for local communities.
And it’s no coincidence that this new product fits perfectly with the ‘NoLo’ (No Alcohol, Low Alcohol) trend, which is attracting more and more consumers in search of balance and well-being.
By offering a refreshing, low-alcohol alternative, Pampelmu.se not only meets the expectations of modern consumers, but also helps to promote a healthier, more balanced lifestyle.
How do you drink it?
If you visit their website, you’ll find ideas for cocktails offered by the brand, such as “The Pampelspritz” or the “Negroni Pompelmo”.
These original creations will allow you to discover new ways of enjoying the refreshing, fruity character of Pampelmu.se.
You can also enjoy this fresh, fruity wine spritzer on its own, served on the rocks with a slice of orange or grapefruit for a delightful taste experience.
Whether it’s to accompany a meal with friends, a relaxing evening or a well-deserved break, Pampelmu.se can be adapted to any occasion, offering a real moment of pleasure and conviviality.
A unique bottle for a product that breaks the mould
We asked the producers why they opted for a sober, elegant glass bottle, for a product that deliberately breaks with winemaking traditions. “The bottle we chose for our very first NoLo drink, Pampelmu.se – a fresh, fruity wine spritzer – first caught our eye because of its size and shape: we liked its unique and very modern design, which seemed perfectly suited to the disruptive product we were developing. We’ve used this special bottle for Pampelmu.se since its launch in 2021, and reused it for Pampelro.se, the second wine spritzer we introduced to the Swiss market in 2022.”
