Who doesn’t know the iconic Trojka bottles in all their bright colours? They bring back memories of special moments and cosy evenings with friends. Many people could immediately tell which colour their friends preferred, and even today people still talk about which Trojka colour was drunk in the trendiest bars.
These bottles have characterised the Swiss spirits world for over two decades – and now the moment has come: Switzerland’s best-known vodka presents itself in a brand new, modern look that not only stands out, but perfectly reflects the spirit of Trojka. This new design combines tradition and innovation and ensures that Trojka remains the star of every party!
The new bottle shape from Trojka – the beginning
When starting the redesign, it was important that the new bottle was not only visually impressive, but also pleasant to the touch. The Trojka team worked with WIN’s designers and Univerre’s engineers to gather ideas and think through every aspect – from the shape and size of the bottle to the materials used and the handling. The aim was to create a bottle that immediately catches the eye on the shelf while retaining Trojka’s unmistakable spirit.
Rebecca Mathys, Brand Manager of Trojka Vodka, also emphasised: ‘With the new bottle, we wanted to create a clearer and more premium look.’ However, the path from a digital design to a real product is a challenge.
When Juan Bucher sent the first mock-ups of the new Trojka bottle to David Naselli, Sales Manager at Univerre, he was immediately impressed. ‘We were really on fire,’ recalls David. The innovative design and modern look of the bottle aroused great anticipation in the entire team.
To further refine the details of the design, David Naselli suggested that Trojka’s marketing team visit the studio on site. ‘We invited them to come to our interactive studio to optimise the bottle together and fine-tune the final details,’ explains David Naselli.
This creative exchange between the designers, Univerre’s expertise and the marketing team was crucial to ensure that the new bottle was not only visually appealing, but also fit perfectly in the hand. The goal was clear: to create a bottle that would immediately stand out on the shelf while retaining Trojka’s unmistakable spirit.
The new bottle design is impressive
The new bottle design is not only modern and innovative, but also sets new standards in every respect. With its finely crafted reliefs and a label that fits perfectly into the overall picture, this bottle will undoubtedly be an eye-catcher in every bar and on every shelf. It combines aesthetics and functionality in a way that attracts attention and presents the Trojka brand in a completely new light. The interplay of shape, feel and design clearly sets the bottle apart from others and makes it a real statement piece.
We are convinced that this new design will not only be well received by consumers, but will also set a new trend in the spirits industry. It represents the perfect symbiosis of tradition and modernity – a sign that Trojka is constantly evolving without losing its core.
We would like to take this opportunity to thank Trojka for the many years of trusting collaboration. It has been a pleasure and a privilege to work alongside such an iconic brand and realise innovative projects such as the new bottle design. Through close co-operation and creative exchange, we were able to set new standards together and help Trojka to continue to shine as a leading brand in the vodka segment. We look forward to many more successful projects and a continued strong partnership!
