The global gin renaissance: creativity in and around the glass
Gin is currently experiencing an unrivalled renaissance. With its rich history and ability to capture the essence of different cultures and regions in every bottle, gin has become one of the most sought-after spirits on the global market. But beyond its unique flavour profile, another key to its popularity lies in its presentation: original gin bottles. These bottles are more than just containers; they are works of art that tell stories, shape brand identities and fascinate collectors and connoisseurs alike. In this text, we delve into the world of gin, examine why this spirit is experiencing such a boom right now and shed light on how innovative bottle designs are helping gin to stand out from the crowd and win people’s hearts.
Changing consumption of spirits
We live in an exciting time full of opportunities. Digitization and environmental awareness are just some of the frequent keywords we hear, but we live in a time of contrasts:
- Mindful drinking, health, less alcohol consumption, and sustainability
It is the opposite of:
- Drink better, drinking becomes an emotional experience.
As a result of the ever-faster pace of change, we are increasingly looking for authenticity, emotions, distinctiveness, unique moments and experiences and personal experiences in consumption.
As the pace of change accelerates, we are increasingly looking for authenticity, emotion, distinctiveness, unique moments and experiences and personalised experiences when it comes to consumption. In the beverage industry, society calls it the craft movement. Craft beer, craft spirit, craft wine. The world is craft, and not just since the advent of the movement. The spirits industry is diverse, authentic and unique.
Welche Reaktion löst eine originelle Ginflasche beim Konsumenten aus?
The study measured the spontaneous reactions of a personalized bottle. The results show that compared to an alternative with a label, the use of screen printing creates a particularly interesting impression about the perception of the authenticity of the product. The perception of authenticity increases by 10% over a label. Increased authenticity conveys honesty to the consumer.
The results also show that the use of screen printing on glass gives the product a sense of modernity.
Trust and honesty are the basic needs of every human being. A customer also wants to feel and see these basic needs in a company. Today’s customers don’t just go to a store to buy something, they go there because they want to experience something. You have to imagine it this way: if we are in a noisy hall, then we are looking for silence. In a world in which every day we are inundated with offers and products, we look for the real, authentic, honest!
Let us seize the opportunity and create together emotions for your customers for more common success.
Original gin bottles
#1 Crystal Gin – The Swiss premium gin with a unique character
Swiss Crystal Gin is distilled in the heart of the Bern Oberland and refined using a special process. After a careful distillation process, the distillate passes over a crystal to finish.
The gin bottle: Rugen Distillery launched the Swiss Crystal Gin on 1 June 2016. The Crystal Gin gin bottle is unmistakable not only because of its shape but also because of its color. Since the distillate runs over a crystal to finish, it was obvious that the gin bottle should resemble a crystal. The color of the gin bottle reflects the purity of a crystal and the product. Univerre Pro Uva SA supported Rugen Distillery from the idea to the development of the gin bottle.
#2 Turicum Swiss Dry Gin – The Gin from Zurich for Zurich
The Turicum Gin is produced in the heart of Zurich in the so-called small batch process. The London Dry style guarantees that no additives other than botanicals and water are used. Turicum Gin also contains no sweetening products.
The gin bottle: The Turicum gin bottle is not made of glass it’s a stoneware bottle. This stoneware is a type of rock. The gin bottle was personalized as a decoration by a screen printing in the colors blue, white and black.
#3 Nginious – When life gives you lemons: Apéritif by nginious !
For the aperitif by Nginious! White wine is sprinkled with Swiss Blended Gin. Herbs, calamus roots, lemon and grapefruit peels are then added to the wine and gin mixture. This is additionally infused with a roasted herb and a citrus rosemary charge before the aperitif is lightly sweetened and refined with regional acacia honey.
The gin bottle: The gin bottle from Nginious is a real colorful eye-catcher and you can’t help but pick up the glass bottle to explore all the details on it. The gin bottle has been personalized with a screen print in 6 colors. The realistic drawing which was printed on the bottle was realized very precisely.
#4 GinGin – A gin with a unique note!
In the nose, a discreet cocoa note and a light fruit aroma unfold, whereby a mild orange smell dominates. The sweetness and bitterness of the cocoa surround the palate and give the GinGin a unique note. The typical gin aromas as well as the exotic components like the aromas of citrus fruits and coriander stay in the background and provide a nice balance. GinGin is round, perfectly balanced and very palatable. The peculiarity of the gin should be underlined with a light tonic that is as neutral in taste as possible.
The gin bottle: A gin with a unique note needs a unique gin bottle. The gin bottle GinGin was personalized with real gold and 360° around the bottle with different motifs. A real piece of art for every gin or bottle lover.
#5 Bisbino – The first gin from Ticino
The great secret of Bisbino Gin lies in the herbs from which it is made. The gin is 100% organic and takes its name from Monte Bisbino.
The gin bottle: The gin bottle from Bisbino has been decorated with a screen print in black. The mark on the bottle, which is framed by a fox, is clearly visible.
#6 Draft Brothers – A gin bottle to be proud of
The Winterthur city distillery – Draft Brothers GmbH – was founded in 2015. Its founders, Samuel Rommel and Beni Erb, attach great importance to quality and passion in the production of gin and fine fruit brandies.
The gin bottle: The gin bottle was personalised with a screen print in white. It is a rather angular bottle, which is very reminiscent of an apothecary bottle.
#7 Liwero Distillery – Handerk meets creativity
LIWERO Distillery, a family business with roots in Hünenberg, Switzerland, is known for its exquisite distillates, including the award-winning ChickenHill Whisky and the trendy Ginfinity Gin.
The gin bottle: The elegant Ginfinity bottle, available in 70cl and 50cl sizes, features an artful design that reflects the aesthetics and sophistication of the gin it contains. Designed using an exquisite screen printing technique in black, fine lines are drawn around the striking logo and wrap around the bottle in a 360° pattern.
#8 Gin des Mamies – Gin bottles of the grandmothers
The story of “Gin des Mamies” (which means “Gin of the Grandmothers” in German) begins as a rich adventure that took its course in the summer of 2018 when Romain, Arthur and Benjamin decided to dedicate themselves to their favourite potion and create their own juniper brandy.
The gin bottle: These bottles are not only a visual delight, but also a testament to the creative spirit of the brand. The bright colours and humorous design are an invitation to discover and enjoy the unique gin creations.
#9 Atelier Basel: Gin bottle with small refinements
L’atelier Basel has carefully selected this bottle and opted for a finish that is second to none: an exquisite screen print that transforms the entire bottle into a 360° canvas. This process emphasises the exceptional capabilities of screen printing, allowing even the finest lines and most detailed patterns to be transferred with breathtaking precision and clarity.
The gin bottle: The gin bottle from L’atelier Basel is not just a container for fine spirits, but a true work of art, captured in the classic shape of an apothecary bottle.
#10 JUSTIZVOLLZUGSANSTALT LENZBURG: 1864 GIN BOTTLE COMBINING HISTORY, DESIGN AND AUTHENTIC FLAVOURS
Gin 1864 promises an immersive customer experience with its distinctive detail: a prisoner’s ball delicately adorning the neck of the bottle. This limited edition of 500 is also distinguished by the design of its label and imprint, which captivate the entire front surface. Thanks to digital printing, this bottle also offers a unique tactile experience, revealing a relief that awakens the senses.
Gin 1864 is distilled from 19 plants that have been carefully cultivated for decades behind the walls of the Lenzburg prison. Juniper berries, combined with fruity citrus notes and various botanical spices, give “Gin 1864” its distinctive character and unique taste.
The perfect Gin Glass
In recent years, gin has evolved from a traditional spirit to a symbol of innovation and creativity that is revolutionising gastronomy worldwide. This wave of enthusiasm, often referred to as the global gin renaissance, is reflected not only in the variety of flavours and the craftsmanship with which the distillates are produced, but also in the presentation and enjoyment, especially in the choice of the right gin glass. A perfectly designed gin glass is not just a container for the noble drink; it is a key to unfolding the complex flavours and enhancing the enjoyment experience. The specific shape allows it to emphasise the nuances of the gin, from the delicate botanical notes to the subtle hint of juniper, providing a full sensory experience that brings the character of the gin to the fore. The art of gin making and the careful selection of the glass in which it is served is testament to a deep appreciation of quality and enjoyment that defines gin culture today.
