A pleasure full of style – Tibetan chilli sauce in a screen-printed jar
Did you know that Tenzin – often abbreviated to Tenz – is the most popular first name in Tibet? In the ‘Tenz’ company, it’s not just the founder who bears this name, but also many of the employees. The company makes the richness of Tibetan culture accessible to the West, and has grown from humble beginnings at street food events to a well-established brand with several take-aways, restaurants and products for retailers and a wide range of collaborations. ‘Tenz is synonymous with authentic Tibetan culture and cuisine with a twist.
Tenz chilli sauce: a symbol of quality and sustainability
The chilli sauce, initially launched to accompany Momo, quickly became an extremely popular product. So it was clear to the team that this product deserved a quality presentation, both in terms of design and choice of materials. As a Tibetan company born of social initiatives, every action taken is linked to sustainability, with the aim of doing good and sharing it, whether through the products on offer or the various sustainable commitments to society.
Glass, a precious and durable material, proved perfectly suited to this product. The strength and transparency of glass were also decisive factors in the choice. The chilli jar is not just packaging, but also an advertising product for the brand, which consumers enjoy keeping at home for a long time, making the jar a genuine marketing tool. Our customers love chilli,’ says Tenzin Tibatsang, ’and that’s partly due to the screen-printed packaging, which is now an indispensable part of our kitchens, just like the salt and pepper shakers.
Screen printing for optimum precision: Avoid spicy surprises
The logo, applied to the front of the pot, is screen-printed in white, a technique that not only ensures exceptional durability but also contrasts strikingly with the dark red colour of the sauce.
There’s also a scale on the right-hand side that tells you how spicy you can expect the sauce to be, depending on how much you add. Of course, it’s not really a way of controlling the spiciness, but it’s a great way of showing just how hot Tenz chilli really is. It also creates a humorous interaction with users.
