An interactive customer experience: the Smart Bottle from Cave du Rhodan
The Swiss Winery of the Year 2022 not only stands out for its excellent wines, but also for its innovative projects.
Fortunella Rosécco sparkling wine is a very recent but innovative project. This sparkling wine is based around the famous Ouessant sheep, which Cave du Rhodan uses to weed the vines naturally.
The 2023 edition: Fortunella Rosécco sparkling wine becomes a customer experience
We accompanied Olivier Mounir to Vercorin to find out more about Ouessant sheep: “Exactly 12 years ago, my son Luc convinced me to buy some Ouessant sheep,” says Olivier Mounir. “But those few sheep twelve years ago have since become a large flock,” continues Olivier. What began twelve years ago is continued today with great pride by Olivier: “I know almost every sheep!” In the middle of his flock, a sheep comes up to him with a small grey spot on its forehead: “It’s Jaelle, I recognise her perfectly, because we had to bottle-feed her”.
For the 2023 edition, they have come up with something very special. The bottle is to become unique thanks to an NFC tag. “The flock of sheep has grown so much after 12 years that we absolutely need names,” jokes Mounir, “which is why we’ve come up with something very special for Fortunella Rossecco 2023.
This is how the Smart Bottle from Cave du Rhodan came into being: As soon as you touch the NFC tag on the bottle with your smartphone, you go straight to the Fortunella Rossecco information page. A talking sheep and dancing sheep invite you to help Olivier choose a name for his new sheep. Customers can give free rein to their creativity and name their future sheep. From all the entries, names will be chosen for the next edition and will eventually be printed on the next series of bottles.
Wine experience and NFC: what is it all about?
Wine, experience and product go digital. The concept is called Phygital and consists of merging the physical and digital experiences of a product. The aim is to combine the advantages of the digital world with those of the offline world, to create a successful, seamless and immersive experience.
After just a few months, Cave du Rhodan has recorded over 1000 interactions with countless name suggestions. This shows that customers are open to this new technology.
With well over 1000 interactions within a few months
and countless name suggestions, our dedicated customers amazed the entire project team.
Every project becomes unique for your personalised customer experience
At Univerre, it’s all about the art of hyper-personalisation. This means that our NFC solutions go far beyond a standard landing page; they are customised according to the specific needs of each client.
Our ultimate goal is to use the NFC tag to create an interactive customer experience that not only intrigues, but also provides valuable data. This information is crucial in order to promote product purchases in a targeted manner and thus increase sales success.
Our solutions with NFC tags
DIGITAL EXPERIENCES
Create digital experiences for your customers to bind them to your brand.
UNIQUENESS
An NFC tag makes each
product unique and gives it
its own identity. By interacting
with the NFC on your product,
you can know how many
customers have interacted with
one unique product.
REAL TIME DATA
Get information on who, where, when and how your bottle was interacted with.
AUTHENTICITY
Authenticate your products so that the customer can be sure that they are not counterfeit.
Even more unique through digital printing on bottles
A special and innovative design should be duly celebrated. Cave du Rhodan thought so, too. For the magnum edition of the sparkling wine Fortunella Rosécco, 3 additional designs were developed at once:
The cycling sheep
The golfing sheep
The skiing sheep
In the field of bottle printing, digital printing opens up a fascinating world of possibilities. Unique and innovative at the same time, this technology allows the use of an almost limitless palette of colors and the seamless implementation of variable data. Variable data refers to the exciting ability to add a different design or text to each individual copy – a feature that traditional printing methods often cannot offer. This fusion of creativity and precision opens up a whole new dimension for businesses and artists to personalize their products and present their messages in vibrant and individual expressions. Immerse yourself in the world of digital printing on glass and discover the limitless ways in which innovation and diversity blend harmoniously.