Artificial intelligence in the food industry: soon to be the future or more of a science fiction film? We get to the bottom of the question.
Anyone familiar with the field of artificial intelligence knows that artificial intelligence (hereafter AI) is nothing new in the food industry. It has been used in recent years, especially in the areas of quality control, in process optimization, in demand forecasting and finally in food safety or market research.
Some of these applications, such as quality control, have been used for several decades, while others have only emerged in recent years.
With the polarization of ChatGpt and other AI software, the use of AI in the food industry is expected to continue to grow. This is especially true as new technologies are developed and companies realize the benefits of automating data analytics.
What are the (new) opportunities for AI in the food industry?
In the food industry, the use of AI is expected to increase with regard to product development. In other words: According to customer preference, a new recipe is created by an AI. Such examples are already current today: the brewery Beck’s, for example, has developed an anniversary beer that was created by an AI. The Swiss company Vivi-Kola has also developed a drink that, according to the company, was 100% developed by an AI. The drink is called “Vivi Nova”. Various AIs are said to have developed not only the recipe but also the branding.
The perfect packaging design thanks to AI?
Packaging design plays an important role in the purchase decision at the POS. An excellent design not only appeals, but is also a decision maker for undecided buyers.
The question now arises as to whether an AI can create the perfect packaging design for a product. Anyone who has already been able to accompany their own bottle shape and the associated design from the ground up knows that a great many factors have to be taken into account before the final product is ready.
We have tested it and created a fictitious product development for a bottle with the help of an AI.
Create a packaging design with an AI
Can you create a packaging design in just a few hours? We have tested it and are thrilled with the result. But one step at a time.
Creating a new packaging design is a huge job. How would it be if some of this work could be simplified with the help of artificial intelligence? Is there an intelligent but also efficient solution that can make creating packaging concepts easier?
How does creating a packaging design with AI work?
There are currently many platforms on the market that offer AI for the creation of designs. In all cases, this is a “text to image generator”. This means that the artificial intelligence generates an image based on the text. Such tools have been developed to help designers create visual content.
In the early stages of design, such tools can be very helpful. This is because they can quickly generate concepts for packaging designers. Moreover, it can also be a help to find new ideas for design projects, to get inspired or to create prototypes.
We always speak of additional help, because in each case you should subsequently edit the generated images to refine them and arrive at the desired result.
Creation of a packaging design by an AI: The big test
At the beginning of our test, we freely entered some ideas to convince ourselves of the quality and imagination – if you can call it that for an AI – of the AI.
Entry 1
Wine bottle in the shape of the Matterhorn at the foot of the Matterhorn.
Just by giving this short information, the AI gives us unbelievably realistic images and, above all, inspiration. Our expert opinion: All these bottles can be produced without any problems.
The AI fever has already gripped us after the first input and we are going one step further (entry 2)
Entry 2
Bottle of alcohol, matt black colour with relief, without label, but with gold engraving.
An impressive result. However, it is impossible to say at this stage whether these bottles can be produced in this way. However, it is an excellent inspiration.
The ultimate AI test for a packaging design
How far does AI go? Using the following terms, we wanted to find out how far AI can go:
“futuristic wine bottle dayglo hypermaximalist packaging design maple leaves, glass bottle, cubist, organic Ultra-Wide Angle, Depth of Field, hyper-detailed, beautifully color-coded, beautifully color graded, Unreal Engine,Cinematic, Color Grading, Editorial Photography”
Conclusion of the packaging design with artificial intelligence
Indeed, the quality of the images of artificial intelligence amazes us. But above all, we are amazed by the infinite inspiration that artificial intelligence can provide. In any case, it is a support for the creation of a new packaging design. The finesse and feasibility of the respective suggestions still have to be checked by a human being.
We are excited to see what surprises and innovations the future holds in store for the packaging world.
Would you like to test AI for your next product development?
For customers who are in the inspiration phase of a project, we are very happy to provide all the tools to guide you in the process of creating your new glass packaging.
Product development begins with inspiration. All this knowledge and a lot of inspiration can currently be found in our studio at our headquarters in Sierre.
An interactive showroom where you can already create the first sketches of your dream bottle.
Get in touch with us and visit us in our Studio.
