Creating a unique bottle shape with l’Orpailleur

In the ever-growing beverage industry, businesses are constantly seeking ways to stand out in the competitive landscape. One effective strategy to differentiate and add value to a brand is through innovative packaging design.

L’orpailleur, a family winery that started in 1959, made a strategic decision to establish their own unique bottle shape known as “Torpilleur”, that indeed looks like a Torpedo. This article explores the significance of packaging design, the story behind L’orpailleur’s Torpilleur, and the impact of custom glass bottle design in the market.

The Story Behind Torpilleur

“Le Torpilleur ” is available as red and white wine. The difference is done with the color of the closure. It is produced by l’Orpailleur Frédéric Dumoulin SA winery in Uvrier. The story began with Fréderic as he wanted to differentiate the bottles from the rest. The result is a unique design in the form of a Torpado. This original, special, and unusual bottle shape instantly captures attention and piques curiosity.

At Univerre, we collaborated with L’orpailleur to bring their glass bottle packaging into reality. The goal was to create a bottle shape that truly represented the character of their wine. The result is a unique design of a Torpedo that captures the essence of enjoying good times and parties.

The Importance of Packaging Design

Packaging design plays a crucial role in attracting consumers and creating a memorable brand image. It serves as a visual representation of the product’s quality, personality, and values. In a saturated market, where numerous businesses offer similar products, an eye-catching packaging design can make all the difference. The best advertising for a product is the packaging itself. Because the packaging appeals to the potential customer exactly where he can become active; at the point of sale itself.

Many studies in recent years confirm that every second purchase is an unplanned impulse buy. It is often the packaging that tempts the customer to put the product in the shopping trolley. For this reason, it is all the more important that the choice of packaging should not be decided on the basis of a gut feeling, but should be chosen strategically and in an organised manner. In order to sustainably strengthen brand building, packaging is therefore a very important building block of brand building.

Differentiating Factors of Torpilleur

The Torpilleur bottle shape stands out from traditional designs due to its distinctive form. The submarine-inspired shape is both visually appealing and conceptually intriguing. It symbolizes the deep and complex flavors of the wine, while also conveying a sense of adventure and exploration. By opting for such an unconventional bottle shape, L’orpailleur effectively communicates their commitment to innovation and quality.

Custom Glass Bottle Design and Market Success

L’orpailleur’s Torpilleur bottle exemplifies the significance of custom glass bottle design in the beverage industry. By collaborating with a packaging design studio and investing in a distinctive shape, they have positioned themselves. The bottle shape becomes an instantly recognizable element associated with their brand, enabling them to establish a competitive edge in the market.

Why did choose for a own bottle shape?

Packaging design is a powerful tool for businesses seeking to differentiate themselves in a competitive market. L’orpailleur’s Torpilleur bottle shape showcases the impact of custom glass bottle design in enhancing brand perception and market success. By investing in a unique and memorable packaging design, businesses can captivate consumers, communicate their brand story, and elevate their product’s perceived value. As the beverage industry continues to evolve, it is crucial for businesses to leverage packaging design to stay ahead and make a lasting impression in the minds of consumers.

Glass Bottle Wholesale and Manufacturers

For businesses looking to create their own custom glass bottle designs, we work together with a network of reliable glass bottle manufacturers in Europe and Switzerland. We partner with glass manufacturer companies who specialize in producing high-quality and custom-made glass bottles. The collobaration with these glass producers ensures the production of unique and visually striking empty glass bottles that align with the brand’s vision and values.