Crystal gin – the creation of a own bottle shape gin bottle
The spirit industry is a very competitive market, but also one of the most creative sectors regarding packaging. As in most cases the packaging is the only communication that will appeal to the customers from the first moment, the right branding and glass bottle packaging design is essential for achieving commercial success.
A notable example that exemplifies the importance of packaging is the Swiss Crystal Gin, introduced by Rugen Distillery in 2016. We guided Rugen Dillistery through the entire design process and conducted their own bottle shape thanks to our close contacts with glass bottle suppliers, glass factory and glass bottle manufacturers in Europe. Thanks to this distinctive network we can create any bottle shape – the sky is the limit !
The Unique design of Crystal Gin
Rugen Distillery’s Swiss Crystal Gin is known for its delicious taste and eye-catching packaging. Made with care in the Bernese Oberland, it combines the finest Swiss mountain water with a blend of twelve alpine herbs. What sets it apart is the final touch of passing the gin over a rock crystal, adding a special touch of perfection. This same level of detail is reflected in the gin’s packaging, creating a connection between the product and its overall bottle shape.
The importance of packaging design in the spirits industry
High-end glass packaging: a winning asset for consumers
This custom glass bottle design does not only stand out for its exceptional taste but also captivates consumers through its premium glass packaging design. The color, the shape and the label, the uniform packaging design was worked out and planned down to the smallest detail.
The Crystal Gin is established with a unique color. Its turquoise color spray resembles the shades found in crystals. The bottle’s distinct shape and stunning color combine to create an irresistible packaging that sparks curiosity.
Stand out in a competitive market with distinctive packaging
Crystal Gin sets itself apart from the competition through its unique filtration process, ensuring a one-of-a-kind experience namely filtering the gin through crystals. Effective marketing is crucial for business success, and creating a distinct glass packaging design makes it easier to engage consumers. In a world that often evolves to homogeneity, standing out is essential. Rugen Distillery’s Crystal Gin serves as an inspiring example of how custom glass bottle design and thoughtful branding can enhance marketing efforts and help brands differentiate themselves.
Create your own bottle shape at Studio Univerre
Are you interested in personalising your gin bottle? At our headquarters in Sierre, Switzerland, we have established our packaging design studio, where you can explore and gather inspiration for your ideal custom bottle.
Whether you’re seeking innovative ideas or already have a vision in mind, our expert team of graphic designer, glass experts, and design experts, can work with you on-site to turn your dream custom made glass bottle into a reality. Get ready to unleash your creativity and create a truly distinctive glass product in all shapes and sizes.
