Founded in 1902, the Artisans Vignerons d’Yvorne (AVY) cooperative has been producing exceptional Vaud wines for over a century. The team, made up of around ten passionate professionals, cellars, vinifies and markets the production of 120 members, with the appellation Yvorne Chablais AOC.
The diversity of grape varieties used reflects the expertise and know-how of the AVY winegrowers. Production features Chasselas, but also a wide range of white varieties (Doral, Viognier, Chardonnay, Sauvignon Blanc, Pinot Blanc) and red varieties (Pinot Noir, Gamay, Gamaret, Garanoir, Cabernet Franc, Galotta, Divico, Mara and Diolinoir). Grown on 55 hectares of the 160-hectare production area, the vineyards benefit from a unique terroir that gives the wines remarkable aromatic richness and complexity.
A connected experience
Elitis wine, the fruit of the labours of our winegrowers, stands out not only for its quality, but also for its innovative concept. With its elegant, screen-printed bottle design, Elitis is a fully modern product.
This unique experience is based on the integration of an NFC tag that transforms the bottle into an interactive point of contact. By scanning the NFC tag, consumers can access a dedicated page offering a number of immersive features:
- Digital tasting: A fun approach that allows consumers to rate their impressions and share with the community.
- Exclusive competitions: A way of energising the customer experience and encouraging interaction with the brand.
- Direct purchase: A simplified opportunity to order wine in just a few clicks.
- Detailed information: Access to enriched content about the wine, its terroir and production.
- Integrated Spotify playlist: A selection of music designed to accompany wine tasting.
With this new creation, the AVY wanted to offer a festive wine to share, which ‘can be drunk almost like a cocktail’. Its innovative nature makes it an ideal candidate for NFC technology, providing answers to the many questions asked by customers. The connected experience offers a better understanding of wine, its characteristics and, above all, opportunities for consumption that we wouldn’t necessarily think of.
The integration of NFC also aims to encourage exchanges with consumers. Thanks to surveys and feedback, it is possible to identify areas for improvement to ensure that the product fully meets the public’s expectations. ‘We had a lot of fun giving Elitis a life and a world, and we still have new ideas for developing this world,’ says Hannelore Leemann, Head of Communications and Marketing at AVY.
Elitis appeals to a wide audience, especially wine lovers looking for new experiences. It’s not necessarily everyone’s favourite wine in terms of taste, but its modern approach and attractive design are sure to win them over. What’s more, the service staff are crazy about it and love offering it to customers !
The concept of connected packaging by Univerre
This project is part of the ‘phygital’ trend, which merges physical and digital experiences to offer consumers total immersion. Univerre, an expert in connected packaging, has developed this solution in response to new market expectations.
Today’s consumers are looking for a complete sensory experience and an emotional connection with the products they consume. Thanks to NFC, each bottle becomes an interactive communication tool, enabling producers to obtain real-time feedback on how their wines are being enjoyed. This valuable data is used to fine-tune vintages and optimise marketing strategies.
A strong impact on consumer engagement
The Elitis project is more than just a technological innovation: it creates a real community around wine. The integration of an exclusive Instagram feed encourages consumers to share their experiences and interact directly with the brand. This authentic storytelling strengthens Elitis’ reputation and helps to reach new audiences.
Initial feedback on connected packaging projects has been extremely positive, from both consumers and producers. Far from creating digital isolation, this technology encourages sharing and discussion around wine, making each tasting more immersive and engaging.
With Elitis, the Artisans Vignerons d’Yvorne are demonstrating that technology can reinvent the wine experience. A revolution that’s only just begun !
Are you ready to revolutionise your packaging ?
NFC technology applied to glass opens up a world of possibilities: interaction with your customers, improved traceability, an immersive experience and much more. Our team is on hand to help you design an innovative, tailor-made project that’s perfectly in tune with your brand.
Whether you’re looking to enhance the user experience, boost sales or increase customer engagement, we’ll help you realise the full potential of this technology. Don’t hesitate to contact us – our experts and sales team are ready to talk to you and turn your ideas into reality !
