Etter Distillerie: Strong branding through glass bottles
In order to stand out from the competition, strong and, above all, perfect branding of a company is of great importance. In particular, strong branding sets the stage for a strong brand’s point of orientation. A strong brand position should not be communicated in the short term, but holistically – and this is also reflected in the design of the product.
The product branding as a starting point and foundation for the brand
Branding a product is a foundation and a starting point to help a product stand out from the crowd. The example of Etter Distillerie shows this clearly: all glass bottles are branded with the name of the distillery. It is well known that a good product needs a good brand. By developing a product, the brand and the brand image can be developed at the same time.
The importance of product branding
If a product or, as in the case of Etter Distillerie, a glass bottle is branded, this gives the product an identity that is unmistakable from other brands. In addition, a brand creates a connection with the consumer.
The Etter Distillerie spirit bottles – a holistic branding harmony
Etter Distillerie’s spirit bottles are unmistakable. All glass bottles have their own shape and were produced especially for the distillery. In addition to the unique shape, an embossing with the inscription “Etter Suisse 1870” was added. This inscription clearly reflects the Swissness and experience of the company.
From the small glass bottle to the magnum bottle
The best known original Etter Zuger Kirsch is available in 5 glass bottle editions. A perfect example of strong product branding. From the smallest glass bottle to the large magnum bottle, all bottles are identical and do not deviate from the brand identity.
Tradition meets modernity
Being modern does not always mean that you have to rethink your product branding. Etter Distillerie shows the way: The New Generation spirit bottles impress with striking colours, but the bottle remains true to the brand branding.
Etter’s recently launched gin also focuses on tradition and modernity. This gin is characterised by its beautiful blue colour. In addition, this gin bottle has been screen-printed. With this gin, too, Etter remains true to its ties to its homeland. In the bottle itself and also in the contents: local herbs were used for the gin, 75 selected botanicals, with the addition of Etter Kirsch and a very select and exceptional cherry blossom essence. An unmistakable taste, which you should definitely taste.
Perfect product branding through a custom bottle shape
As explained above, product branding is very important for a company. Own bottle shapes can appeal to consumers much faster and thus help to build a strong brand.
It only takes 7 steps to create your own spirit bottle:
- The idea
An idea gives rise to the desire to create your own bottle shape. No matter how crazy it may be, Univerre will do its utmost to advise you and realise your idea.
- The sketch
From the idea comes a sketch on a piece of paper that helps us turn your idea into reality.
- The technical plan
The sketch is then used to create a technical plan in which all details can be checked.
- The 3D print
Before a sample or a production is definitely initiated, we can 3D print a plastic model. With such a 3D print, all the requirements that the bottle should have can be thoroughly examined again down to the smallest detail and, if necessary, adjustments can be made.
- Sample bottle
Once the 3D print of the glass bottle has been validated, a sample glass bottle can be produced. For this, Univerre selects the best partner for your needs to produce your dream bottle.
- The finishing touch
If desired, the bottle can be given the finishing touch with a screen or digital print. At Univerre you have the possibility to personalise your bottle with different printing methods on glass.
- Delivery
…holding your dream bottle in your hands is one of the most beautiful moments. From the idea to the realisation. You are not alone. We help you to become unique.
