Milch in Glasflaschen

Who has also dreamed of having fair-trade, sustainable and regional milk in glass bottles?

In 2018, the trend for milk in glass bottles emerged. Many beverages such as wine and beer are already offered in glass containers, so why not milk?

After water and sugary drinks, milk is the third most consumed beverage in the world. Imagine all the milk cartons that are thrown away after each use…

With the growing environmental concerns of many consumers, it is now possible to drink milk and reduce waste! Glass bottles have the advantage of being reusable and recyclable. In addition, milk retains its true taste in glass packaging.

Fresh milk in glass bottles

Another trend in the world of distribution is to bypass a third party in the value chain. This is called disintermediation. The impact of disintermediation can be manifold. For manufacturers and suppliers, it offers the opportunity to build direct relationships with customers, have more control over their products and services, and potentially achieve higher profit margins.

The aim is to buy the milk directly from the farmer. This way, the buyer can pay the farmer a fair price for the milk. This leads to better conditions in agriculture. In addition, the milk is often delivered home in glass bottles.

In the age of digitalisation, this offer can also be expanded online. For example, customers who want milk fresh from the farm could order it directly online. This would take the form of a subscription.
Many farm shops also rely on milk vending machines. This means that glass bottles can be filled directly at the farm. Many farm farmers offer the milk as raw milk or pasteurised.

Innovative and sustainable projects

In recent years, we have seen an increase in milk bottle personalisation projects. Many of our customers personalise using screen printing to make their milk stand out from the crowd.

The personalised milk bottle from Swissmilk

To make milk packaging more sustainable, Swissmilk has launched the glass bottle “Vom Milchbuur”. This bottle can be ordered by dairy farmers and sold to consumers.

“Swissmilk green”: Close to nature and sustainable

Swissmilk’s label, called “Swissmilk green”, was launched in September 2019. It is a production standard for sustainable Swiss milk. Through these specifications, the high standard of the entire Swiss dairy industry is promoted. This is implemented in the areas of animal welfare, feeding, sustainability and social issues.

The milk bottle from the “Hof Frei” in Illiswil

The “Hof Frei ” farm in Illiswil stands for sustainability. In their Shop, all products can be bought in glass packaging. Here, too, they use a personalised milk bottle printed by screen printing.