Personalized Beer bottle

In the world of brewing (especially for microbreweries), packaging takes a central place. Personalized beer bottles have become a creative way for breweries to connect with their consumers. At Univerre, we offer various personalization options, ensuring a high level of customization.

Creating personalized beer bottles

There are several creative methods breweries can use to create their custom beer bottles:

1. Custom beer bottle: designing labels with individual names, anniversaries, special messages or photos of events.

Personalization has already been popular for quite a while, but the trend of hyper personalization is rising fast. Hyperpersonaliszation is creating a customer marketing strategy that uses data and technology to create custom experiences.

2. Limited editions: Personalized labels can be tied to limited-edition brews, creating a sense of exclusivity.

Brands are more often bringing out limited editions. They do this to keep their loyal customers engaged and to attract new customers as well. It can be used to boost your sales or give the brand a fresh start in the market.

A limited edition is designed to create a strong desire and show a different side of the brand. It’s a chance for the brand to shine and make something truly authentic.

3. Collaborative Design: Involving consumers in label design contests, creating engagement with the customers

It can not only help generate more ideas and solutions, it can also improve the quality and usability of the design, save time and resources and increase customer satisfaction and loyalty.

4. Interactive technology: Incorporating NFC technology on labels can lead customers to personalized messages, videos or special offers

Every NFC tag has a worldwide unique identification number. Thus, every product becomes unique, retractable and original. The example of the Solothurner biertage, shows how NFC changes the way customers interact with the product. When the NFC was tapped, there was an online sommelier who would explain the beer, creating a stronger connection between the product/brand and the customers.

Customization process of the glass beer bottles

Univerre establishes a multitude of possibilities when it comes to personalizing glass packaging. In glass packaging we offer:

1. Creating your own bottle shape : you will be accompanied by a graphic designer who will develop your own bottle shape scratch. Subsequently, we will establish a mold and therefore bring your design to life.

2. Silk screen printing on glass : This technique involves fusing ceramic paint into the glass through a burning process. Silk screen printing allows breweries to use 6 colors for detailed designs, textures, and detailing. Premium effects such as gold or platinum can be added for a perfect packaging design.

3. Digital printing on glass : The printing process is established by a state-ot-the-art digital printer. It can print any logo, name or image. Breweries can opt for digital printing on glass for intricate designs and vibrant colors.

Do you have any questions? Do not hesitate to contact us.