Urban Kombucha: Pioneers in Switzerland
A trend from across the Atlantic
In 2012, during an internship in Quebec, Arnaud Gervaix made a discovery that marked a decisive turning point in his life: Kombucha, a beverage that is highly prized and widely adopted in Canada.
Back in Switzerland after his immersion in Quebec, as part of his studies, Arnaud brought a new passion with him. Settling down in his Lausanne kitchen, he set off like a modern alchemist in search of the perfect elixir!
The origins of Kombucha
The origins of Kombucha are shrouded in mystery and legend, dating back several centuries. It is said that this fermented drink originated in East Asia, notably in China and Japan, thousands of years ago.
Stories even claim that Kombucha was prized at the court of Chinese emperors for its therapeutic properties and its reputation for prolonging life.
This tradition was then passed down from generation to generation, spreading throughout Asia and beyond, until it finally reached Western lands. Today, Kombucha is a beverage appreciated the world over for its unique flavours and health benefits.
The creation of Kombucha
The fascination with Kombucha comes from the way it is made: by fermenting sweet tea using a special culture of bacteria and yeast called Scoby, for “Symbiotic Culture Of Bacteria and Yeast”.
Scoby, which looks like a gelatinous mass, acts like a small ecosystem where bacteria and yeast work together. When Scoby is added to sweet tea, it starts a fermentation process in which micro-organisms transform sugars into acids, alcohols and gases.
This natural transformation gives Kombucha its unique, tangy, fizzy taste, and its health benefits thanks to probiotics and antioxidants.
The benefits of Kombucha
Lovers of a healthy lifestyle appreciate Kombucha for much more than just its health benefits. As well as helping to improve digestion and boost the immune system through its action on the intestinal flora, this drink offers a unique sensory experience. Its tangy, sometimes slightly spicy flavour, combined with its natural effervescence, make it a refreshing and stimulating option for the taste buds.
What’s more, Kombucha comes in a multitude of varieties, from classic blends to more daring flavoured creations, so everyone can find an option that suits their taste preferences. Some enjoy its slight bitterness, while others prefer the fruity or herbaceous notes added during the fermentation phase. So while Kombucha is widely celebrated for its health benefits, its appeal goes far beyond that, making it a versatile drink enjoyed by a diverse range of palates.
This drink fits perfectly with the no and low alcohol trend.
A history of quality and commitment
From the outset, Urban Kombucha has stood out for its commitment to the quality and authenticity of its products. The brand attaches particular importance to the provenance of its ingredients, favouring local suppliers and producers who respect the environment. The peppermint used is grown at the foot of the Swiss Pre-Alps, in an organic micro-farm nestled in the heart of the Pays-d’Enhaut.
This proximity to nature not only adds freshness to the flavours of the drinks, but also demonstrates their commitment to sustainability and support for local communities.
By ensuring that each ingredient is carefully selected according to rigorous criteria, Urban Kombucha guarantees its customers an authentic and rewarding taste experience, while preserving the integrity of the environment and supporting the regional economy.
This commitment to the quality and traceability of raw materials reflects Urban Kombucha’s desire to position itself as a benchmark in the field of artisan drinks, offering its consumers exceptional products that are both delicious and beneficial to health.
A refreshing rebrand
Urban Kombucha recently embarked on a metamorphosis of its brand image, opting for a complete overhaul of its graphic charter. The aim of this strategic move was to breathe new life into the brand while preserving its very essence.
The main objective was to design a range of products with an attractive and refreshing aesthetic, playing on vibrant colour palettes. The rebrand also involved modernising the logo, which had to be fresh and easy to use.
The idea behind the rebranding was also to make product information easier to read. The aim was to make the labels clearer and more informative, making them easier to understand for consumers looking for transparency and authenticity.
Focus on the bottle
Urban Kombucha’s glass bottle is the very reflection of the brand’s commitment to nature and quality. Its transparency highlights the precious liquid inside, inviting you to experience a true communion with the natural elements.
The colours chosen for the labels reflect the purity and authenticity of the ingredients used to make each drink.
These soft hues evoke the subtle nuances of nature, offering consumers a soothing and harmonious visual experience from the first glance.
Our Tips:
Enjoy a Kombucha on a sunny summer’s day and let the drink’s delicate aromas wash over you. Take the time to enjoy every sip of this sparkling, invigorating drink. Between laughter, conversation and sincere exchanges, kombucha becomes the perfect companion for creating memorable souvenirs in the heart of nature.
